IFA under new dual leadership
One hundred days before IFA 2022 opens its doors, Messe Berlin appointed David Ruetz and Kai Mangelberger as the new dual heads of IFA 2022, replacing the previous IFA leadership of Jens Heithecker and Dirk Koslowski. IFA, a most significant trade show for consumer and home electronics, takes place in Berlin from Sept. 2-6, 2022.
“IFA will be even stronger when it returns in September,“ said Martin Ecknig, CEO of Messe Berlin GmbH. “Our preparations are well underway. The market’s expectations are high. As the world’s leading trade fair for consumer and home electronics, we are ready to give the industry the right platform for reopening business. With David Ruetz and Kai Mangelberger, we have appointed a strong dual leadership, who together with the IFA team will successfully manage the countdown over the coming months.”
As head of ITB Berlin, the World’s Leading Travel Trade Show, Ruetz has a broad knowledge of developing successful global B2B projects, according to IFA. As an experienced international communications expert, he has been in charge of ITB at Messe Berlin since 2002. In this period he contributed decisively to transforming the trade show into a global brand. During the pandemic, ITB was successfully able to drive forward digitalization, and with ITB.com it created a main platform for the global tourism community.
As Senior Vice President of IFA 2022, over the coming months, Ruetz will be IFA’s main contact for the market’s key players: “I will be able to rely on the expertise of the IFA project team. My colleagues have been familiar with this market for many years and in the past have repeatedly shown that Messe Berlin knows how to do live events. Here in the capital we are offering our international visitors a platform for good business, networking and a good overview of trends.”
Ruetz will share the team leadership role with Mangelberger, Director of IFA 2022. Mangelberger has more than 20 years of expertise in managing events. During this time he supervised the leading transport technology trade fair InnoTrans, most recently as its deputy director, before last year taking over as head of FRUIT LOGISTICA, the leading trade fair for the global fruit trade. In April, FRUIT LOGISTICA successfully reopened for business after pausing due to the pandemic. As the first large international event to take place live, it brought exhibitors and trade visitors from more than 130 countries back to the Berlin Exhibition Grounds.